Cynthia Rowley Fall 2013

February 18, 2013


The air at Cynthia Rowley’s Fall presentation smelled of cotton candy as attendees were encouraged to stock up on licorice and Sour Patch Kids from the pick-n-mix, a part of CuRious, Rowley’s new line of sweeties and party decor that lives on the second floor of her shop.

The clothes were sugarcoated too, at least in concept. A swirling digital print mimicked candy ribbons, and cabochons attached to sheer tights were akin to candy button strips. Watermelon and chartreuse-colored knits brightened up an otherwise dark palette.

Mother-of-pearl—which itself has a marbled, candylike appearance—was the starting point for Rowley, who worked with stylist Vanessa Traina to give the models a Helmut Newton-inspired look. “Fall is more serious to me,” the designer said while greeting guest after guest, including the artist Richard Phillips.

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