Gwyneth Paltrow & Goop Partner with J.Crew

September 17, 2012

Tom Ford’s bestie Gwyneth Paltrow’s blog Goop has blown up in the past two years, making her site a destination for beauty tutorials, lifestyle tips and cooking recipes.  Paltrow dubbed a fashion darling, has partnered with J.Crew to show off her favorite pieces from the brand’s fall 2012 collection.  Ms. Paltrow put together eight looks using clothing and accessories from J.Crew on her site.  Her readers are able to click through each piece and shop the look directly on J.Crew’s site.  Since its unveiling, J.Crew’s sales have gone up by eight percent.  So what are some of her favorite items? Among her picks is the Edie handbag, Stubbs & Wooten for J.Crew velvet slippers Paltrow, Thomas Mason Boy shirts, Minnie pants and more. See her entire collection here:

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