Wacoal Hosts FI(GH)T FOR THE CURE™ To Knock Out Breast Cancer

September 18, 2012

Did you know that 8 out of 10 women are wearing the wrong bra sized bra? I was guilty of this until I got fitted professionally two years ago at a Wacoal.  I discovered I needed a smaller bust and a larger cup.  The science behind finding the perfect fitting bra is as easy as asking a lingerie specialist at your favorite department store to fit you.

As Breast Cancer Awareness Month approaches, Wacoal is offering women a chance to get fitted for the perfect bra while reminding you to perform monthly self breast exams that can save your life.  Participate in the Wacoal Fi(GH)t for the Cure™ to receive a complimentary bra fitting, in Wacoal or b.tempt’d intimate apparel, from a Wacoal fit specialist and sign up to receive a monthly email reminder to do a self breast exam. For every woman that participates, Wacoal will donate $2 to Susan G. Komen for the Cure for breast cancer research and community health programs. Wacoal will also donate an additional $2 for every Wacoal bra, shapewear piece or b.tempt’d bra purchased at these events.

September 20th and 21st, 2012


Saks – Fifth Avenue

611 Fifth Avenue

New York, NY

(212) 940-2413


September 21st, 2012


Saks – Walt Whitman

230 Walt Whitman Drive

Huntington Station, NY

(631) 350-1100

IMPORTANT TIP OF THE DAY: Breast cancer is the second leading cause of cancer death in American women and accounts for 26% of all cancers among women.  Conducting monthly breast self-examination is an important way to detect abnormalities at an early stage. Take 15 minutes to meet with a Wacoal fit expert while contributing to an important cause and sign up for a reminder that could ultimately save your life.

For  over 10 years, Wacoal has swept the nation educating and fitting almost 500,000 women across 411 cities about the importance of bra fit, foundation and breast health. To date, through Fi(GH)t for the Cure™, Wacoal has donated more than $3MM to Susan G. Komen for the Cure®. Stop by participating stores to get the perfect fit and raise money for a cure for breast cancer.

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