Lana Del Rey will be the face and voice of H&M this fall. She will star in a print campaign shot by Inez van Lamsweerde and Vinoodh Matadin, as well as in a full-length film of Lana singing a cover of “Blue Velvet”, shot by director Johan Renck. For the print campaign, Lana wears the best of H&M’s fashion for fall, from a pink angora blend sweater to printed leggings, a tweed biker jacket and a tweed figure-hugging faux leather trimmed dress.
The film is a fully-plotted music video starring Lana as she sings “Blue Velvet”, which will be available to see in its entirety at www.hm.com from September 19, with edited versions used as a TV campaign. Lana will also star in a second print campaign later in the season, featuring the best of winter fashion. These images will appear in October, both in print and also in-store.