Preview of Sonia Rykiel lingerie for H&M

November 11, 2009

Sonia Rykiel and H&M announced a partnership to create a two collections for the fast fashion store. The lingerie collection, which is being launched on December 5, looks super chic. H&M has been leaking the ad campaigns over the past couple of weeks and I have to say that I am loving. The Sonia Rykiel for H&M is a return to old Hollywood glamour. Silks and satin robes and panties and brassieres that look so vintage encompass the collection. Don’t you just love it?

Sonia Rykiel will also create knit collection for a spring release at H&M stores that will be for women and girls. Oh did I mention she’ll also be designing a jewelry collection to hit the stores on February 20? Fashion’s never looked so good ladies.

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