SJP launches new fragrance

October 19, 2009

When you think of the quintessential New York gal with a love for labels, one name comes to mind, Carrie Bradshaw. I know she’s only a fictional character but her fabulously stylish self has been branded in our brains. Her real life alter ego Sarah Jessica Parker has made a name for herself as well in fashion, always wearing the latest creations from some of the top designers. When it came time to get a new fragrance that was all about New York, Coty Prestige tapped SJP to be the it gal. SJP NYC, a fruity floral scent created by Firmenich’s Honorine Blanc and SJP herself is slated to hit 750 Macy’s department stores in February and a worldwide release in May to align with the release of the Sex and the City 2 movie.

The perfume is recession friendly with three sizes that start at $25 for a 15 ml. bottle and goes up to $49 for a 60ml bottle. Wondering what SJP NYC will smell like? It has top notes of Italian mandarin, white osmanthus and wild red strawberries; a heart of gardenia, honeysuckle, mimosa and red rose damascenia, and a drydown of sandalwood, vanilla absolute, rum flavor and creamy musks. That doesn’t really mean much to me but I’m sure it’s going to smell fabulous.

“A large part of the inspiration was what I now understand to be people’s impressions of seeing Carrie Bradshaw walk down the street and what feelings that evokes for her and for them — a real sense of freedom and possibilities, a love for the city around her and, of course, fashion,” SJP told WWD. “We started with this idea that we wanted to create something fun. We wanted to create a party in a bottle and reflect that in the packaging with a real sense of whimsy, fun and joie de vivre. And then we took it from there. Portability and fashion played key roles in the development of the packaging and overall concept.”

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