Mary Kate and Ashley launch Olsenboye for JC Penney

October 27, 2009


Boy oh boy! I don’t think Ashley and Mary-Kate Olsen ever sleep. Between acting, school and designing clothing and shoes for The Row and Elizabeth & James labels and launching a new eyewear line, they’ve added yet another venture to their extensive resume with a lower priced label for juniors called Olsenboye. The collaboration between the twins and JC Penney was announced yesterday on Good Morning America. Where were these designs when I was in middle school and high school? The Olsenboye label is definitely younger and more affordable, with most of the pieces ranging from $20 – $50, young girls can snag the Olsen sister’s style.

The Olsenboye brand drops in stores next Thursday, November 6 and just in time for school pictures and Christmas. The clothes are super adorable for the tweens and fashionable gals. I just can’t get over the Brogues and the T-strap heels in the collection. Ooh oh! Maybe I can snag a pair of the brogues for myself, as long as they carry an 8.5 or a 9 I am golden. The twins were at Union Square yesterday to meet fans and unveil the new collection. Check out the mobile uploads on the website: The teaser video is also below. I want a hoodie, the plaid shirt and the hat if that comes in the collection.

  1. Fashionable Earth says:

    Love it!! And apparently it is online starting today:)



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As a tastemaker and body positive advocate, Makeda shows her readers of all shapes and sizes how to dress for their shape without breaking the bank. She combines luxury and high street brands into every looks to make style accessible to all. 


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