Salvatore Ferragamo Launches the ‘Fiamma’ Bag

May 7, 2014


Salvatore Ferragamo is unmatched in the quality and craftsmanship of its leather goods.  Its iconic bags and shoes are coveted by fashionistas, yours truly included.  The Italian fashion house is adding a new bag to its portfolio called The Fiamma, inspired by Salvatore’s late daughter Fiamma Ferragamo.  Fiamma, who led the brand for nearly 40 years, introduced the iconic Vera shoe.

To commemorate the launch, Ferragamo enlisted a cast of prolific generation of women including Sydney and Anika Poitier of Los Angeles, Princess  Patricia and Princess Mathilde Melusine Ruspoli of Rome, Flora Zeta Cheong-Leen and Claudine Ying of Hong Kong, Hanayo and Tenko Nakajima of Tokyo, Helena Bordon, Luciana and Marcella Tranchesi of Sao Paulo, Stella,  Lola and Jacqueline Schnabel of New York and Mariel and Langley Fox Hemingway of Los Angeles in the second chapter of L’Icona with a short film and a series of interviews.

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The Fiamma bag is a beauty.  It is described as:

The semi-circular top handle, designed in a range of five variant sizes, incorporates a functional pocket fastened  with a lock that recalls the Gancio, the eternal symbol of Ferragamo’s history and dedication to modern design and luxurious craftsmanship.

A combination of undeterred quality and functionality translates into a rich series of luxe details: top-stitched ribbed handles, double zip hardware closure, removable adjustable shoulder strap and elegant satin lining.

The Fiamma will also come in miniature styles with  limited edition pieces made from cool materials like fringe embroidered nappa, two-tone fox fur hand stitched onto aged snakeskin, tweed with degrade Swarovski crystals held by lizard skin handles, and calfskin with opulent stingray details.   It will come in fall colorways – Cocoa, Black, Moss and Rosewood – as well as seasonal shades such as Plum, Atlantic, Grape, and the lighter touch of New Bisque, while the refined finish lends the metal  accessories a golden shimmer.

Discover Fiamma, as well as stories and features at


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