Giorgio Armani’s “Films of City Frames”

March 6, 2014


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Giorgio Armani announced today in Milan a new project titled “Films of City Frames.” The company is collaborating with Rai Cinema, alongside the most promising students of six prestigious international film schools.

Students will be given the task of creating short films featuring caught moments, metropolitan landscapes and emotional situations using Giorgio Armani’s new Frames of Life eyewear as a perceptual filter. Films of City Frames will be a visual and narrative collage that captures the growing wealth of the contemporary metropolis, using individual points of view as a filter and to create work that possesses distinctive character.

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Gold Globe and BAFTA-winning director and Academy Award nominee, Paolo Sorrentino has joined the initiative to support young talent. Sorrentino chose his  assistant director Piero Messina to create the pilot film that will launch the project.

The stages of production will be documented on the website as well as on the Armani social media channels.

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