NEWS

Rachel Zoe Partners With Crowdstar for Mobile Fashion Game

June 24, 2013

bLOG CATEGORIEs + Search

rachel-zoe02Social gaming company Crowdstar has partnered with Rachel Zoe to launch Covet Fashion, a mobile fashion app coming this July exclusively with Apple iOs platform.

Covet Fashion allows users to dress up virtual avatars in current-season clothing and accessories from real-life brands.  Players can enter styling contests with their avatars, winning online currency and actual prizes.

“You can learn about fashion, interact with fashion and use it as a stepping stone to purchase fashion,” said Jeffrey Tseng, CEO of Crowdstar.  “We’re bridging different worlds here. You’re styling, you’re sharing and you’re shopping.”

For participating companies such as Rebecca Minkoff, Mara Hoffman, and Cynthia Rowley, the real reward is that every fashion item on the app links back to the brand’s e-commerce site — so when a player likes a virtual look, she can buy it in real life.

The app is centered on daily styling events, or challenges, which are based on different themes, such as Hamptons white party, or beach side stroll. Winners are chosen via peer voting in most challenges, while others will be judged by experts, such as Zoe herself.

“One of the things that impressed me was the aesthetic of the game and how real the products look. It’s a very intelligent game — it doesn’t dumb down fashion,” explained Zoe, who is also marketing her own Rachel Zoe Collection label on the app.

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

BEHIND THE BLOG

ABOUT MAKEDA

Glamazon Diaries is a style and travel site founded in 2007 to inspire the modern woman, with a feminine and adventurous point of view.

As a tastemaker and body positive advocate, Makeda shows her readers of all shapes and sizes how to dress for their shape without breaking the bank. She combines luxury and high street brands into every looks to make style accessible to all. 

FROM THE BLOG

THE LATEST

BEST ELOPEMENT LOCALES

ORGANIC DETAILS

SPRING BOOK LIST

OUR SAHARA TRIP

the

      summer stylebook

Dressing for summer, especially for vacation is always fun. Peruse some of my favorite looks I've styled this summer for inspiration to zhuzh up your wardrobe.

TRAVEL GUIDES

THE BEST COFFEE SHOPS IN BROOKLYN

MONTREAL TRAVEL GUIDE

CHARLESTON TRAVEL GUIDE

© Glamazon Diaries 2022