Salvatore Ferragamo has become synonymous with effortless style and its iconic shoe, the Vara, named after his daughter Fiamma Di San Giuliani Ferragamo, is still its most popular style. This week, the Italian brand celebrated Vara’s 35th anniversary with a lavish party in New York City with heavy hitters in attendance. As part of the L’Icona project, Ferragamo is letting you customize your Vara shoes just the way you like it for $550. show it off your new creation just like twenty-one ‘It’ girls they tapped to star in the L’Icona campaign.
Need inspiration before creating your very own Vara or Varina flat? For the next twenty-one days, check out the customized pairs by fashionstas like Olivia Palermo, Lauren Santa Domingo, Amanda Hearst, Minnie Mortimer, Susie Lau, Lily Aldridge, Lauren Remington Platt, Lake Bell and Jessica Hart on the site.