Valentino Garavani announced today plans to launch a well curated permanent virtual museum using 3D technology to showcase his collections. Found at valentino-garavani-archives.org, the virtual museum will house over 300 dresses from the Valentino archives, sketches, illustrations, advertising campaigns, editorials and red carpet as well as event photos provide a story to go with each dress. Visitors to the online site will also be able to see special event photos and exhibitions like the 1968 White Collection and the 2011 White Fairy Tale Love Ball. There’ll also be over 5000 images and 95 fashion show vidoes.
The press release sent out today states:
The virtual museum is a downloadable desktop application connected to an online database that uses a real time 3D technology to create an immersive environment. Content is arranged in a museum layout where users explore the different galleries and wings covering what would be over 10,000 square meters in an actual museum.
Valentino himself will give a press conference on December 5th, broadcast live on YouTube, to reveal the full content of the site, which is currently active with a short video showing a few highlights from the museum. Users can also register to receive updates on the launch. The Valentino Garavani Virtual Museum was created by Giancarlo Giammetti, and designed and produced by Novacom Associés-Paris, in collaboration with Kinmonth-Monfreda Design Project –London.
There is a big social media component to this new endeavor and can be found at: