Nivea Celebrates 100th Anniversary at Grand Central with Giuliana Rancic

July 30, 2011

E! Television hostess Giuliana Rancic joined Nivea Skincare executives and beauty editors at Grand Central Station on Monday evening to fete the opening of a five day pop-up exhibit  titled “NIVEA 100 Year House’ that was open to the general public all week long. The exhibit was part of the beauty brand’s year-long festivities to celebrate its centennial.  Rancic has been a long-time user of the brand, from using the creme as a child in Naples, Italy, to ringing in 2011 atop the NIVEA Kiss Platform in Times Square, and serving as the brand’s official Valentine’s Day Romance Ambassador.

NIVEA Skincare’s iconic blue tin (in a larger than life size) served as the gateway to the pop-up exhibit that housed a 100 Years of Skincare Lounge, a NIVEA Creme 101 Station where fans had the opportunity to learn about the history and innovation behind the iconic cream; a Turntable Jorney Through the Years Station with an interative look at the brand’s 100-year-old history; a Skin Education Station where guests could get a skin anaylsis with tips and recommendations for skin types; and a NIVEA Innovation Station.

The brand will have various festivities throughout the year marking the monumental feat of being the most recognized brand and scent globally.  From Ghana to Australia and the UK to the US, it’s undeniable that NIVEA’s unmistakable blue packaging is a go to for women and men of all ages. At a time where skincare brands are continually coming out with more advanced products that “claim” to be the end all to skincare problems, NIVEA has managed to be relevant and effective with its 100 year old formula.

Giuliana Rancic wore a gorgeous sleeveless floral cocktail dress with ruffles at the hem with black peep-toe pumps for the occasion.  She was super friendly, posing for bloggers and Wire Image photographers before checking out the exhibit and getting a hand massage in the NIVEA Lounge.

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