Jewelry designer Lauren Ruicci launched her LARUICCI line over a year ago and in that time, her pieces have graced the covers of the most prominent fashion magazines. Some might call it pure luck since the jewelry design business is so saturated but ask Lauren and she’ll tell you its all about having the creative eye for design and cajones to make pieces worthy of an editorial shot.
Countless celebrities have worn her editorial pieces, including Rihanna on the cover of Elle magazine, Beyonce, Petra Nemcova, Whitney Port, Kat Deluna and Kim Kardashian, to name a few. LARUICCI jewelry has captured the attention of stylists and fashion editors at Vogue, Nylon, Elle, Seventeen magazine and all their international counterparts. The attention the jewelry has received editorially is absolutely incredible. I went to the Berit Group Showroom to check out what the buzz was all about. I left the showroom with a new love for LARUICCI and its creative head, Lauren Ruicci, who after studying jewelry making in Italy, returned to the states to start her own collection.