Online fashion site are a dime a dozen but two come to mind among fashion admirers, Style.com and Vogue.com. Style, which used to be the online portal for Vogue and W magazines branched out of its own and has gained a staunch following. Come fashion week, millions bloggers and fashionistas flock to the site to get the latest on trends, runway photos and more. According to Women's Wear Daily, 2 million unique visitor flock to the site monthly with a 40 percent increase during fashion week. With its ten year anniversary looming, Stlye.com has positioned itself as the go-to for breaking news and trends. Vogue magazine is itching to make a bigger fashion presence online with a new site launching after Labor Day.
According to Women's Wear Daily, Conde Nast isn't worried about the fashion face-off. Both sites will have unique niches that will remain constant. Drew Schutte, senior vice president and chief revenue officer for Condé Nast Digital, tells WWD that “in broad strokes, Vogue sees the world — including politics, Hollywood, culture, the home — through the lens of fashion and its kind of the final word, if you will. And Style is fashion, fashion, fashion — that’s all it is. I think they’ll complement each other.”
For its launch in September, Vogue has nabbed five advertisers who have locked in rates through the end of the year. Style.com is celebrating a major milestone with its ten year anniversary. The site plans on unveiling a new iPad application as well as limited edition t-shirts from Lanvin, Calvin Klein and Prada that will go on sale on September 16 and retail for $45. Those lucky enough to get an invite will get the chance to attend the Style.com ten year anniversary party on September 14.
