X Marks the Spot: Kellan Lutz stars in Calvin Klein spring/summer 2010 Underwear Campaign

February 5, 2010

The one thing I remember from the ’90s was Mark Wahlberg’s chiseled body in revealing Calvin Klein boxer briefs.  As a teenager back then, I used to gush over these Calvin Klein ads as I lusted after Mark.  Fast forward to 2010. Calvin Klein is reintroducing the sexy underwear campaign with four delicious men: Twilight actor Kellan Lutz, aka Emmett Cullen, Japanese soccer star Hidetoshi Nakata, Mehcad Brooks, who played “Eggs” Benedict Talley on HBO’s “True Blood” and “The Deep End”, and Spanish tennis star Fernando Verdasco.  The X Marks the Spot underwear campaign kicks off on March 1 with a digital ad campaign, magazine and outdoor advertising but not before we get a sneak peak at a few photos featuring all four men.

Ladies and gay men should mark their calendars and bookmark the www.Xmarkyourspot.com for teasers and behind the scenes videos of all four models during the photoshoot.  Say what you will about objectifying these mouthwatering and sexy men but I cannot wait to make their photos my screen saver or gawk at them in the glossies.  This ad campaign makes me want to play Salt N Peppa’s “Shoop.” You know….the one that goes a little something like (video here):

Ummm, you’re packed and you’re stacked ‘specially in the back
Brother, wanna thank your mother for a butt like that (thanks, Mom)
Can I get some fries with that shake-shake boobie?
If looks could kill you would be an uzi
You’re a shotgun – bang! What’s up with that thang?
I wanna know how does it hang?
Straight up, wait up, hold up, Mr. Lover
Like Prince said you’re a sexy mutha-
Well-a, I like ’em real wild, b-boy style by the mile
Smooth black skin with a smile
Bright as the sun, I wanna have some fun
Come (come) and (hmmm) give me some of that yum-yum
Chocolate chip, honey dip, can I get a scoop? (please)
Baby, take a ride in my coupe, you make me wanna…

I leave you with some thoughts from Calvin Klein’s CEO Tom Murry:

“The launch of Calvin Klein X Underwear is a truly global initiative, so we believe it is imperative to feature talent from our most important regions — Asia, Europe and the USA — in the launch advertising,” said Tom Murry, chief executive officer of Calvin Klein Inc., a division of Phillips-Van Heusen.

“The four different guys give us different ways to express things. They have different personalities, and that helps in our dialogue with our consumers,” said Bob Mazzoli, chief creative officer for Calvin Klein Underwear, a unit of The Warnaco Group.

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