Jewelry Designer Tom Binns Unveils Alice in Wonderland collection

February 24, 2010

Jewelry designer Tom Binns unveiled his Alice in Wonderland jewelry collection this week.  The 40-piece collection are inspired by the five characters of the novel and scenes from the up-coming Disney movie. According to Binns, the process for creating the collection was extensive with lots of research by reading the novel and articles and papers.

“I read the book and some articles on the psychology of the story, and what Alice means as a character to adults and what she means as a character to children,” Binns told Vogue UK. “ It is totally different as a child’s imagination is something us adults used to have, but have forgotten.”

“The story is full of very iconic images, so it wasn’t difficult to find symbols that represent the stories – like the Mad Hatter’s top hat and the watch, as time is a big reference point for the story. In fact, every scene in the book has something iconic that would represent it from start to finish,” says Tom, confessing he could easily have made 200 pieces.

Binns’ collection, along with Alice in Wonderland collections from the late Alexander McQueen, Christopher Kane, Martin Margiela and Ann Demeulemeester will be available for purchase at Selfridges in the Wonder Room. The Alice in Wonderland collection kicks off with a soiree tonight.

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