Sarah Jessica Parker is looking for a new home for her Bitten clothing line. The star originally partnered with Steve & Barry’s to produce an affordable collection of classic and trendy pieces for the masses. Since the launch of Bitten, Steve & Barry’s has filed for two bankruptcies, the last as early as this month. SJP wants to keep the concept of the clothing line intact and is looking for a producer that will be able to keep the quality of the line top notch while offering it at an affordable price.
“We have to make sure that any partner we enter into an agreement with wants the same thing for the brand as we do, which is to serve the customer first. You know, it can’t be about commerce, it has to be about the customer, and we have to see who’s really willing to be that generous. Now, more than ever, people need all things that are about economy. So I want very much to continue it in the right way. So we just have to figure out what’s right for the customer, and how to do it in these economic times,” said Sarah Jessica Parker at the New York City Ballet’s opening celebration.