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Emma Watson Replaces Khiera Knightly as the Fresh Face of Chanel

June 16, 2008

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UPDATE: Despite the much buzzed about union of Chanel and Emma Watson, People.com has reported that the news is not true. A rep for Chanel told people that the rumor is “100 percent not true. We can’t figure out where this came from. It’s everywhere!”

> > Emma Watson, best known for her role as Hermione Granger in the Harry Potter movies, is the new face of Chanel’s fragrance, Coco Mademoiselle. The 18 year-old actress signed a two-year contract worth an estimated $6 million dollars with Chanel to replace Khiera Knightly. Knightly, who has been the face of Coco Mademoiselle for the past two years, is rumored to have another deal in the works with Chanel. To prepare for her new role, designers at Chanel have been outfitting Watson with frocks from the fashion house for movie premiers and awards. [Telegraph UK]

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