David Beckham is back once again with a new collection and advertising campaign for his Bodywear line for H&M.  Fellow Brit, director Guy Ritchie, shot the video campaign for the soccer stud, in which he parades around a tennis court in his skivvies. The film, which debuts February 6, shows David running through streets and […]

We get pitched each underwear stories each week and we usually toss them aside.  There are only a handful of underwear brands that get our attention, one of them being Emporio Armani, which does an amazing job of getting noticed via its provocative and well shot campaigns.  For fall 2012, the Italian brand has nabbed […]

Who would one of the world’s leading supermodels call to front her lingerie brand’s advertising campaign? No one, she would use herself.  Exactly what Gisele did for the second collection for her namesake Brazilian Intimates label.  Having one of the most amazing bodies in the fashion industry sure pays off because the campaign is a […]

Victoria’s Secret has launched a higher priced line, The Victoria’s Secret Designer Collection, and its almost sold out.  The lingerie giant kept the designs under wraps, even though it showed some of them at the 2011 Victoria’s Secret Fashion Show. Items already hit store shelves and online yesterday and include “shimmery see-through chiffons and trimmed […]