Fifth Avenue staple and premiere accessories destination, Henri Bendel, is celebration its 120th Anniversary in a fabulous way. Bendel launched its second perfume, aptly named Suite 712, inspired by its legendary address and landmark townhouse at 712 Fifth Avenue, this May.  The first perfume, Un Peu d’Elle, launched 100 years ago. The Henri Bendel Suite […]

Just in time for Valentine’s Day, L’Occitane just unveiled Fleurs de Cerisier fragrance collection.  The floral cherry blossom scent story is delicate and romantic with notes of watermelon, blackcurrants, lemon and a cherry extract from the Luberon region of Provence, where cherry tree orchards are abundant.  It’s a refreshing scent to get you out of […]

Launching this September is L’Acquarossa, a new women’s fragrance from Fendi. Developed by Delphine Lebeau, Benoit Lapouza and Francois Demachy, the new scent pays hommage to the Italian woman. Noting Rome and Italian femininity as two strong elements for the Fendi brand, the scent’s creators used these two elements for inspiration.

Tom Ford has been a major player in the fragrance industry for seven years with his high end fragrance repertoire.  With such successful formulas like Black Orchid, Private Blends and White Patchouli, among other favorites, his shelf is running out of space with all the FiFi Awards he’s been banning over the years.  The growth […]

Lady Gaga’s technologically advanced perfume (it’s got her blood in it) hits fragrance counters this September and with all the buzz surrounding it, she added more fuel to the frenzy by releasing a very risque ad campaign.  The image, which was released on the singer’s website, features a naked Gaga wearing a black mask with […]

After a successful introduction of its award winning floral scent Valentina, Valentino is back with a more seductive scent called Valentina Assoluto. Perfumer Olivier Cresp, along with Alberto Morillas developed the new eau de parfum, going back to the drawing board and creating a unique fragrance with entirely different properties of the first. Valentina Assolutohas chypre […]

Lady Gaga was forced to reveal the bottle of her first fragrance Lady Gaga Fame via Twitter after a fashion editor tweeted a photo of the bottle and its outer packaging (above).  Gaga then tweeted a photo along with “Looks like photos of my perfume are being leaked. Oh you fashion editors, I could just crinkle my […]

As Eva Longoria ends her long run on Desperate Housewives, she breaks into new ventures, including beauty, fashion and politics.  Aside from being named co-chair of President Obama’s reelection campaign, the actress is also launching her second fragrance, EVAmour by Eva Longoria, hitting HSN and beauty counters this year. This new women’s perfume is more […]

Maroon 5 front man and The Voice judge Adam Levine is said to be working on a new fragrance project with ID Perfumes called 222 by Adam Levine. The men’s and women’s scents, which will launch in May 2013, will be sold in department and specialty stores in the US as well as expansion to […]

Mmmm! The thought of hot, sweaty athletes in Yankees uniforms certainly does something for me.  I mean picturing A-Rod and Jeter running around in those tight uniforms is worth a three hour stay at Yankees stadium but the smell, not so much.  We’re hoping the players, A-Rod and Jeter included, will be dousing themselves with […]

Marchesa is the latest designer to collaborate with online beauty ecommerce site Beauty.com for its designer bag series, a program that gives shoppers of the site a limited edition bag from one of its designer partners.  For Marchesa’s collaboration, Georgina Chapman and Keren Craig have created an uber romantic nude silk and black lace pouch […]

Diesel launched its latest women’s fragrance Loverdose (love + overdose) late last year, promising to ‘ignite a passion like never before.”  The perfume features notes of mandarin, star anise, gardenia, jasmine, licorice, vanilla, amber and wood.  Though I haven’t gotten a whiff of the scent, I am guessing it’s woody and a slightly sweet from the […]