We’ve fully transitioned into fall with the constant change in temperature from brisk, cool mornings to unseasonably warm afternoons.  The unpredictable weather, especially on the East Coast, calls for layers, and lots of it.  For many New Yorkers, this means layering summer items with lighter fall pieces.  I love a good button down shirt and […]

LOFT hosted a presentation for its Fall 2011 collection last week at 632 Hudson, with a packed room of bloggers, online editors and print magazine editors.  Robbie Myer was there, being walked around the fall collection that LOFT president says is ” the play on proportions.”  Dark colors reigned supreme for LOFT’s Fall collection.  Sticking […]

I went to the Pier 59 Studios on Tuesday evening to check out the LOFT Summer 2011 collection, slated to hit stores later in the Spring.  Inspired by the carefree attitude of the Summer, LOFT’s effortless collection includes sophisticated animal prints in figure flattering silhouettes.  The LOFT girl will not run out of clothes this […]

As the weather gets colder, deciding what to wear gets a bit tougher, primarily because I tend to wear dresses 99% of the time, which leaves my legs vulnerable to the elements. Opaque tights and leggings are my best friends during the warm winter months. In any case, I decided to wear my v-back Talbots […]

I spotted Vogue senior market editor Meredith Melling-Burke at the LOFT preview at the New Museum impeccably dressed in a gorgeous Diane Von Furstenberg deep V-neck maxi dress that was cinched at the waist with a brown belt.  She soft spoken fashionista made an appearance in the Fashion’s Night Out episode of Gossip Girl . […]

LOFT unveiled its Spring/Summer 2011 collection with a gorgeous presentation at the New Museum’s Skyroom earlier this month.  Under the helm of creative director Alia Ahmed-Yahia, the brand reinvigorated its identity with a new take on old favorites.  Classic spring trench coats got jazzed up with ruffled collars, silk button down blouses got utilitarian with […]

Mima Seminara, who heads the public relations department at LOFT, wore an ensemble from their upcoming Spring/Summer 2011 collection.  The nautical stripe dress, combined with a three-quarter length sleeve navy jacket and brown lace-up booties is the perfect ensemble for the Spring.  The dress will be a timeless addition to any wardrobe.  That dress, worn […]

I headed the New Museum in the Lower East Side two weeks ago for the LOFT Spring/Summer 2011 press preview.  The brands’ new collection takes a new direction with a New Mood, new Movement theme.  Creative director Alia Ahmed-Yahia pushed the envelope, breathing new life into the LOFT brand to bring women affordable luxuries that parallel […]