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Karl Lagerfeld Eyewear Video Game Launches

Karl Lagerfeld is starring in his own video game Je Veux Les Lunettes De Karl, as a quick-paced Tokidoki cartoon taunting players to remove his sunglasses. Developed by the agency Buzzman, the game is part of a month long digital initiative partnership with Optic 2000, Lagerfeld’s French eyewear distributor. It features Lagerfeld’s latest eyewear collection […]

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