Gucci is adding another scent to it’s men’s fragrance collection called “Made to Measure pour Homme,” that will compliment its women’s perfume Gucci Premiere. The Italian brand has tapped longtime brand ambassador James Franco to be the face of the perfume.

Actresses Mila Kunis and Michelle Williams, joined by James Franco, are in the thick of the promotion of their new movie Oz the Great and Powerful.  The trio made a stop in Russia last night for the premiere of the film, also staring Rachel Weisz. Mila Kunis wore a purple strapless gown by Atelier Versace.  […]

Oh James Franco! How we’ve missed your shenanigans on Twitter and at awards shows.  The Academy Award nominated actor attended the premiere of his new movie wearing a chocolate brown plaid suit by Gucci.  Replete with a navy tie and chocolate brown boots, the Gucci spokes model looked grown-up and mature.  Here’s to hoping for […]

Is there anything James Franco can’t do? From actor to student at two ivy league colleges to shooting movies to fashion photographer, is there any room in his schedule for sleep? The Academy Award nominated actor is getting into fashion design with a collaboration with 7 for All Mankind jeans.  He’s designed a collection of […]

Sookie! Sookie! If it isn’t the most thought provoking, artistic and fascinating thespian of my generation.  Actor James Franco, who has been a brand ambassador for Gucci for several seasons has been tapped for the Italian fashion house’s latest venture, a made-to-measure collection. The renaissance man, who took a step back out of the limelight […]

Only a few people can turn me into a giddy school girl.  James Franco, Kanye West, Jake Gyllenhall and Iman. Yes! Iman.  The timeless and ageless fashion mogul had me at hello on Monday night at the preview of her Platinum Collection.  Dressed in wide leg denim and a nude lacy blouse, Iman’s presence as […]

Actress James Franco interviews Gucci creative director Frida Giannini for the March issue of Harper’s Bazaar. Franco, the face of Gucci men’s fragrance, took visited Giannini at her Rome retreat for the interview. He praises her for her work with the Italian fashion house and the synergy between them. Below is an excerpt from the […]

There’s nothing James Franco cannot do.  The acting phenom had the best year to date playing a serial killer on General Hospital and staring in a critically acclaimed movie, 127 Hours, which has received Oscar buzz.  He added the title of ‘Cover Girl’ to his resume this Fall when he posed for fashion photographer Terry […]

  Comedian Billy Crystal is being honored tonight at the New York University Tisch School of the Arts Face of Tisch 2010 Gala by his peers and fellow alumni and celebrities like James Franco, Tony Bennett, Whoopi Goldberg and more at the Lincoln Center. Proceeds from the event will benefit the NYU Tisch School of […]

I headed to the Art Director’s Club on Monday evening for the tenth anniversary celebration of RxArt, a non-profit organization dedicated to placing original fine art in patient, procedure and examination rooms of healthcare facilities. Actor James Franco, photographer Terry Richardson and artist Rob Pruitt chaired the evening’s benefit. Bravo Work of Arts’ Simon de Pury […]