J.C. Penney isn’t joking around with its rebranding efforts. The retailer has two amazing collaborations coming in March, Duro Olowu for J.C. Penney and Pearl by Georgina Chapman of Marchesa. That’s right, Marchesa’s co-designer Georgina Chapman is has designed a 78-piece collection of gorgeous gowns and cocktail dresses, all with the Marchesa aesthetic for the […]
For years Target and H&M have been dominating the designer collaboration trend, tapping talents like Alber Elbaz, Karl Lagerfeld, Marni, Versace and Jason Wu. Not to be left in the dust, Macy’s and Kohl’s joined the party, bringing along Doo.Ri, Alberta Ferretii, Giambattista Valli and Narciso Rodriguez along. In October, JC Penney announced a collaboration […]
Earlier this year, JCPenney announced a new collaboration with Spanish clothing brand Mango. The department store would carry the lower priced MNG by MANGO line in its stores and online. To fete the new collaboration and clothing launch, JCPenney threw a soiree at Capitale in Chinatown/Little Italy and invited some celebrities and fashion insiders. Actress […]
Spain’s fast fashion retailer Mango announced a partnership with J.C. Penney this morning. In a move to position itself squarely with American retailers, Mango will stock its MNG by Mango collection at J.C. Penney stores nationwide. Currently Mango is available to U.S. consumers through online sales and 12 stores in the U.S. This new partnership […]
Over the last 15 years, I have partnered with fashion, lifestyle and beauty brands to create beautiful campaign images to amplify their products to my audience. Click below to check out a few of my most recent campaigns and partnerships.
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