Hedi Slimane took complete creative control over Saint Laurent and the brand is seeing amazing ROI from retailers and customers, who have been gobbling up every piece in his debut collections.  Slimane himself shot model Freja Beha Erichsen for the Pre-Fall 2013 campaign, which is set against the brand’s Paris flagship at 53 Avenue Montaigne.  […]

All the dust have settled with the sudden changes at Saint Laurent with the arrival of Hedi Slimane.  The French fashion house moved its creative studio to Los Angeles this summer to accommodate Slimane, who works out of L.A. For his first campaign for the Saint Laurent women’s line, he reinterpreted the Seventies California cool […]

Hedi Slimane chose an androgynous model to front his Saint Laurent Paris menswear campaign and instead of the usual suspect – ahem Andre Pejic – he plucked Chanel darling Saskia de Brauw as the face.   Of course no mere mortal man can fit into most of the slim cuts of trousers from the collection so […]

Hedi Slimane made some huge changes when he took over as creative director at Saint Laurent Paris, formerly known as Yves Saint Laurent. For his spring 2013 collection, Slimane tapped Anja Rubik for the campaign.  The black and white images pay homage to the brand’s legacy with  black and white images featuring tailored pants, cropped […]

We know you were miffed when Hedi Slimane, the new creative director for Saint Laurent Paris (yea sounds really weird not saying YVES) announced MAY-jah changes at the French fashion house formerly known as Yves Saint Laurent.  Aside from the not giving us regular folks a sneak peek at his resort collection and moving the […]

Hedi Slimane is making big changes as the creative director of Yves Saint Laurent…I mean Saint Laurent Paris.  Aside from the name change, the iconic French fashion house is getting a complete makeover.  From its name to the decor in its Paris salon to the hangers that the clothes will hang on, it seems it’s […]

Hedi Slimane’s first collection for Yves Saint Laurent has yet to hit the runway, yet he has convinced upper management to change the iconic French fashion house from Yves Saint Laurent Rive Gauche to Saint Laurent Paris, returning back to it’s original roots.  The new branding will be in place before Slimane’s designs for Spring […]

Yves Saint Laurent just confirmed the return of menswear designer Hedi Slimane to the French fashion house following the exit of Stefano Pilati.  Previously. Slimane, who left Yves Saint Laurent Rive Gauche Homme for Dior Homme, has dressed A-listers like Karl Lagerfeld, Mick Jagger, Pete Doherty, Nicole Kidman, Charlotte Rampling and Madonna, yet he’s never […]