This Fall, GUESS goes back to its roots with a strong emphasis on denim through innovative designs and new washes in classic and updated silhouettes. To celebrate all things denim, GUESS has partnered with four top fashion bloggers to create Denim Diaries; a series of photos, videos and styling tips chronicling each blogger’s individual style by challenging them to create five […]

Damn American media can’t stop making a mound into a mole hill.  Anna Nicole Smith’s six year-old daughter Dannielynn is modeling for GUESS.  The bubbly blonde looks exactly like her mother, showing off the GUESS kids brand. The tasteful ads show Dannielynn as a little girl enjoying a day at the beach.  The innocent ads […]

GUESS feted the opening of its Fifth Avenue flagship store on Wednesday with a special performance by British singing sensation Jessie J.  The event drew a crowd of fashion editors, special guests and onlookers curious about what was going on inside the bright and open space on New York’s busiest shopping avenue.  Vanity Fair hosted […]

Guess opened its flagship store on Fifth Avenue with a media preview party last night. The 13,000 square feet store holds an impressive collection of shoes, clothing and accessories for men and women. The first floor is primarily the women’s floor, housing a denim bar, a shoe and jewelry section as well as clothes on […]