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Hedi Slimane Shoots Julia Nobis, Edie Campbell for his First Saint Laurent Campaign

All the dust have settled with the sudden changes at Saint Laurent with the arrival of Hedi Slimane.  The French fashion house moved its creative studio to Los Angeles this summer to accommodate Slimane, who works out of L.A. For his first campaign for the Saint Laurent women’s line, he reinterpreted the Seventies California cool […]



Saint Laurent Paris Unveils New Logo & Packaging

We know you were miffed when Hedi Slimane, the new creative director for Saint Laurent Paris (yea sounds really weird not saying YVES) announced MAY-jah changes at the French fashion house formerly known as Yves Saint Laurent.  Aside from the not giving us regular folks a sneak peek at his resort collection and moving the […]



First Look: Hedi Slimane’s First Collection for Saint Laurent Paris

Hedi Slimane is making big changes as the creative director of Yves Saint Laurent…I mean Saint Laurent Paris.  Aside from the name change, the iconic French fashion house is getting a complete makeover.  From its name to the decor in its Paris salon to the hangers that the clothes will hang on, it seems it’s […]



Blake Lively Channels Old Hollywood for Gucci Premiere Fragrance Campaign

Gossip Girl actress Blake Lively caused a big stir last week when it was announced that she was to become the face of Gucci’s new fragrance Gucci Premiere, a scent inspired by Gucci’s atelier gowns.  The blonde bombshell is a Chanel darling, having been plucked by Karl Lagerfeld himself to star in a Chanel handbag […]



Yves Saint Laurent Changing Its Name Under Hedi Slimane

Hedi Slimane’s first collection for Yves Saint Laurent has yet to hit the runway, yet he has convinced upper management to change the iconic French fashion house from Yves Saint Laurent Rive Gauche to Saint Laurent Paris, returning back to it’s original roots.  The new branding will be in place before Slimane’s designs for Spring […]



Christian Dior Spring 2012 Couture

A new era has been forced upon the House of Christian Dior after the sudden departure of its most celebrated designer, John Galliano, whose out of the box thinking, overt designs and out of this world showmanship lent to the opulence of Dior’s couture shows for years.  After a shameful exit by Galliano, the French […]




Something Beautiful

Over the last 15 years, I have partnered with fashion, lifestyle and beauty brands to create beautiful campaign images to amplify their products to my audience. Click below to check out a few of my most recent campaigns and partnerships.

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