Perry Ellis toasts the town with a new scent for men. Starting August 1st, men can have a “Very Perry” scent to carry them from summer into fall.  ‘Very Perry’ by Perry Ellis is targeted at men from 25 to 45 and comes exquisitely manufactured with a sleek square metal and glass bottle. The fragrance […]

Launching this September is L’Acquarossa, a new women’s fragrance from Fendi. Developed by Delphine Lebeau, Benoit Lapouza and Francois Demachy, the new scent pays hommage to the Italian woman. Noting Rome and Italian femininity as two strong elements for the Fendi brand, the scent’s creators used these two elements for inspiration.

Gucci is adding another scent to it’s men’s fragrance collection called “Made to Measure pour Homme,” that will compliment its women’s perfume Gucci Premiere. The Italian brand has tapped longtime brand ambassador James Franco to be the face of the perfume.

Maroon 5 front man and “The Voice” judge Adam Levine launched his first fragrance, “Adam Levine,” for both men and women due in stores this month. The lead singer’s new perfume and cologne duos will feature microphone-inspired bottles and understated scents. ” I like basic fragrances. I didn’t want to smell like a department store. And […]

Girl of the moment, Blake Lively caused a stir when she pledged allegiance to Gucci last month, becoming the face of the Italian label’s newest fragrance Gucci Premiere.  The images of the golden girl have already been splashed all over the internet but now we get to see the accompanying video campaign.  Part of the […]

Diesel launched its latest women’s fragrance Loverdose (love + overdose) late last year, promising to ‘ignite a passion like never before.”  The perfume features notes of mandarin, star anise, gardenia, jasmine, licorice, vanilla, amber and wood.  Though I haven’t gotten a whiff of the scent, I am guessing it’s woody and a slightly sweet from the […]

Lanvin’s Marry Me Parfum has been on my radar for two months now.  I had a whiff of the romantic scent at Bar Basque when my friend Jennifer whisked looking as though she was floating on cloud nine.  The elixir is a mix of Tunisian bitter orange and sensual sambac jasmine, which combine to create […]

Victoria’s Secret debuted its newest fragrance, Gorgeous, during fashion week at the Victoria’s Secret Lounge on the rooftop of the Empire Hotel this past September.  The new signature is a sweet smelling blend of strawberry, sheer jasmine and tempting sandalwood.  Gorgeous is the perfume complement for the eponymous brassiere.  This scent has very wearable for […]

Beyonce Knowles adds a third fragrance to her repertoire this September with the launch of Pulse, an ‘electric new fragrance” inspired by film and music, this September.  The new fragrance is one you can “wear all the time,” according to the singer, who released her fourth album this summer.  Get your Pulse racing with a […]

Designer Betsey Johnson invited a few fashion and beauty editors to Milk Studios on Tuesday morning for the launch of her latest women’s fragrance Too Too, her second fragrance. The iconic designer also celebrated her 69th birthday with the entire room of fashionistas singing ‘Happy Birthday‘ to her in chorus. Too Too, an ode to […]

Over thirty years ago, Oscar de la Renta dreamed of creating a perfume that captured the joy and sophistication of his fashion designs. In 1977, he created his signature fragrance OSCAR, a celebration of women, timeless and feminine. Today, Oscar de la Renta introduces Esprit d’Oscar Eau de Parfum, a modern take on his classic […]

  Nina Ricci launched a new fragrance, Nina L’Elixir, in August of this year and selected British singer Florrie Arnold as the face of the perfume.  The sensually seductive perfume with notes of jasmine, red fruit, lime caipirinha and cotton musk was developed by perfumer Olivier Cresp. After sampling the perfume this weekend, I have […]