The Deréon label goes grunge this Fall in its advertising campaign. Singer Beyoncé Knowles , shows off temporary tattoos that would make Sasha Fierce proud in the ads that have been making noise in the blogosphere all day long.
It seems that mama Knowles aka Tina, loved the way the temporary tattoos adorning her daughter’s body for the Deréon ad campaign so much, that those tattoos are now going to go into production and will be sold under the Deréon label. In a deal struck with make-up company Temptu, new Deréon tattoos, launching November 1, will be sold out Sephora.com and Temptu.com as well as Dereon.com. The temporary tattoos come in two different kits: the basic kit ($16) will include two prints of each design, and the deluxe edition ($34) comes with a photo “signed” by Beyoncé.
