Gucci officially unveiled its first men’s wear flagship located in Milan’s artsy Brera District on Sunday evening with a party during Men’s Fashion Week.
Designed by the label’s Creative Director Frida Giannini, the 5,400-square-foot store covers three floors. Standout elements in the Art Deco inspired space include a series of backlit panels with Gucci’s Diamante pattern. The brand’s signature rosewood and ebony combination are enhanced with the introduction of new elements such as matte, light gray marble, exclusively used in Gucci’s men’s stores. In addition, fluted glass, warm brushed bronze, smoked mirrors and smoked bronze glass contribute to the design. In line with Gucci’s commitment to sustainability, the company is seeking LEED [Leadership in Energy and Environmental Design], certification for the store.
Housed in the new boutique is an area dedicated to Gucci’s made-to-measure program. It’s also the first to offer the capsule collection designed by Giannini and Lapo Elkann, named Lapo’s Wardrobe. The classic tailoring collection comprises 27 looks — 23 for men and four for women — and is completed by made-to-measure leather goods, shoes and jewelry. The made-to-measure wardrobe comprises more than 80 textiles that allow for more than 900 possible combinations between color, fabric and style.
Giannini and Elkann had already worked together on the Fiat 500 by Gucci in 2011. Elkann, known for his stylish and sometimes quirky approach to fashion, brings a touch of eccentricity to Lapo’s Wardrobe, where the choice spans from suiting silhouettes and textiles, to linings, knitwear, shirts, suspenders, ties, scarves, cuff links, jewelry, shoes and luggage, all using exclusive patterns.
