I’ve did it when I was in high school. Yes, I wore Abercrombie and Fitch because I thought it was cool to wear. Looking back now I regret dishing out that money on a plain polo with a moose. And now I’m definitely regretting ever wearing A&F once I learned that the CEO has refused to make plus sizes:
“In every school there are the cool and popular kids, and then there are the not-so-cool kids,” “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely.”-Mike Jeffries Abercrombie & Fitch CEO
Teen eating disorder survivor, Benjamin O’Keefe, has stared a petition asking Abercrombie & Fitch to “redefine cool” by expanding their size offerings. This is to promote the new anti-bullying initiative and scholarship program to address concerns about A&F policies that he says continue to exclude and encourage bullying of plus-sized teens.
O’Keefe has gathered over $75,000 signatures on his petition along with two representatives of the National Eating Disorders Association by his side when he presented it to the company. But it doesn’t stop there! More signatures are needed to fight against this discrimination! Please sign and share this petition!