Hedi Slimane took complete creative control over Saint Laurent and the brand is seeing amazing ROI from retailers and customers, who have been gobbling up every piece in his debut collections. Slimane himself shot model Freja Beha Erichsen for the Pre-Fall 2013 campaign, which is set against the brand’s Paris flagship at 53 Avenue Montaigne. The black and white campaign feature Freja in slim fit pants, leather jackets, leopard fur, smoking jackets and those to die for accessories.
