Isabel Toledo Launches First Collection for Payless Shoesource

August 19, 2010

Isabel and Ruben Toledo celebrated the launch of Isabel's first collection of shoes and handbags for Payless Shoesource.  The Isabel Toledo for Payless collection melds the designer's passion for art and fashion.  The reasonably priced line includes pumps, high heeled wedges, ankle booties and flats ranging in price from $35 to $60.  Complementing the shoes are three handbags: the Matadore Tote, the Companion satchel and the Silver Moon clutch.

“Isabel’s first collection for Payless channels her unique design focus, melding fashion, art and invention through an amazing line up of wardrobe essentials that are graphically strong, chic, inventive, wearable and fun,” said LuAnn Via, CEO of Payless. “With its practical elegance aesthetic and international flavor, we expect this line to have broad appeal across the globe — in our U.S. and many of our international Payless stores, and at colette, where the Payless designer label is first being launched.”

“The main inspiration for my first Payless collection was to create a line of shoes that I could wear on a daily basis and that would make a bold fashion statement, but also be very functional too,” said Toledo. “I am a New Yorker and I walk all over the city and in the fall that means all sorts of bad weather. These shoes have a strong graphical tone, are fresh new essentials for every woman’s fall closet, and are an affordable way to make a strong statement from the ground up.”

The collection launched at Collette this week with the High Ghillie, Ghillie Flats and d'Orsay Pumps available in exclusive colors offered in the Parisian store.  The entire collection will debut at Payles stores September 7th but a few of the styles are already available at Payless.com.
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