Les Parfums Louis Vuitton, a collection of seven Louis Vuitton perfumes will launch September 1 in 200 Louis Vuitton stores worldwide. It’s the French fashion house’s foray into luxury perfumes since the 1920s.
The brand tapped master perfumer Jacques Cavallier-Belletrud to head scent development, all inspired by flowers. Les Parfums Louis Vuitton was created in Grasse, the perfume capital, off the French Riviera.
Louis Vuitton describes the sevens scents as:
“From the airiness of Rose des Vents to the intoxicating Turbulences, the ecstasy of a first night with Dans la Peau to the mindful immersion in nature with Apogée; from the self-revealing Contre Moi to an exploration of a darker side with Matière Noire and the explosion of the senses with Mille Feux… Les parfums Louis Vuitton describe a journey of the emotions.”
The Louis Vuitton fragrances include:
- Mille Feux (“A Thousand Lights”)
- Contre Moi (“Close To Me”)
- Rose Des Vents, (“Rose of the Winds,”)
- Turbulences (“Turbulence”)
- Dans La Peau (“Under the Skin”)
- Apogée (“Pinnacle”)
- Matiére Noire (“Black Matter”)
The perfumes will retail for $240 per bottle. Louis Vuitton has tapped Bond Girl Lea Seydoux as the face of the perfume.