Beyoncé is Launching a Third Fragrance

January 4, 2014


Beyoncé can do no wrong. She ended 2013 with a bang, releasing a secret self titled visual album with 17 music videos and 14 songs that ooze sex upon sex.  She even had time to go on a 22-day vegan diet with hubby Jay-Z, which ended with a lavish dinner in Miami.

Now the singer is taking the time to release another fragrance to her perfume collection.  Rise, to be released this February will be Beyoncé’s third fragrance – her first two, Heat and Pulse, have already sold over $400 million. Rise is described as “intoxicating, addictive luminous floral.”

It is projected to sell $25 million in its first year.  The singer says Rise is more intimate and shoes her personal side, just like her new album.

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