A new solution-oriented fashion collection has launched just in time to achieve Autumn/Winter 2013’s tailored look. BRADAMANT, designed by Tamar Daniel, fills a large void in the market: on-trend fashion tops with the practicality and functionality of a bodysuit.
Daniel has designed tops for TOPSHOP and Anthropologie before branching out on her own to create this new type of fashion top. She knew that the right bodysuit would become a wardrobe staple for anyone looking for a clean, polished tailored look, and identified a gap in the market for this niche. Daniel polled groups of women to troubleshoot concerns with traditional bodysuits to ensure that BRADAMANT’s Bodyshirts thoughtfully addressed each issue. To that end, the bottom opening has been moved forward so that it’s easier to reach and isn’t uncomfortable to sit on. Traditional bodysuit snaps have been replaced with hook-and-eye closures, which remain flat and securely locked, just like a bra. The back seat is generously cut to support the whole bottom, offering lift, shape and no visible panty lines or bunching. The gusset liner is 100% cotton for a streamlined, light feel, even when worn commando.
Daniel uses incredible washed silks, Italian Lambskin, Italian Jerseys and fine construction details on BRADAMANT’s Bodyshirts, yet is able to offer her Bodyshirts at a retail price of $58-$258, because she only sells directly through her website, eliminating retailer markups and other costs associated with store business that ultimately increase the price for the end-consumers.
“I know that our Bodyshirts will quickly become wardrobe staples and it was important to me that we hit a price point that makes sense for the modern woman. Our Bodyshirts are very slimming because they add no volume to the hip area while maintaining a tucked in, smooth look. They’re for any woman who wants to look polished and feel pulled together all day long, whether she’s a corporate professional, a traveling entrepreneur or a stay-at-home mom,” explains Daniel.
Most BRADAMANT styles are trans-seasonal, to maximize your clothing budget, and they’re the perfect canvas on which you can create dozens of looks, making them a great choice for travel.
BRADAMANT will have new collections monthly at BRADAMANT.com, and will offer free domestic shipping and returns, as well as flat-rate international shipping.
