Pomellato Gems Creates Fragrance Collection

July 30, 2013


pomellatoPomellato has made the leap from colorful gems to perfume, with the jeweler’s first fragrance line, called Nudo after the brand’s famous Nudo rings.

Playing on the brand’s famous Nudo rings: simple gold bands, each with a rounded, multifaceted gemstone in the middle.

The three Nudo scents will be packaged in rectangular, multifaceted glass bottles with bauble-like caps — where each linked to a different customer demographic, although they will all be available internationally through select retailers.

The eau de parfums will be sold at about 850 top Italian retailers initially and reach about 4,000 doors worldwide when rollout is complete. The Nudo scents will debut in Western Europe and the Middle East in September and October, and in Spring 2014 they will arrive in Eastern Europe, Russia and Asia, before hitting shelves in North and South America in October 2014.

Pomellato Nudo Amber, an oriental floral inspired by Madeira quartz, opens with notes of orange flower absolute and Bulgarian rose essence, over a heart of Jasmine Sambac absolute and amber and a drydown of ambrox, musk ambrettolide and vanilla from Madagascar.

Pomellato Nudo Blue, a musky, floral oriental, takes aim at Mediterranean tastes with its London Blue topaz coloring. Top notes include a bamboo accord, lemon and blackcurrant, while the heart contains peony, magnolia, iris and freesia, and the base is a blend of white musk, heliotrope, amberwood and vanilla.

Pomellato Nudo Rose, an edp conceived for the Asian customer base that spurs from the Rose de France amethyst and, of course, roses. Top notes include pink grapefruit, peach, bergamot and water fruits; the heart is composed of rose, aquatic lily of the valley and pink freesia; and the drydown contains white musk, white cedarwood, sandalwood and cashmere wood.

The edps are available in 25-ml., 40-ml. and 90-ml. bottles, for 42 euros, 59 euros and 83 euros, respectively. The bottles come in boxes inspired by Michael Lin’s floral fresco in Pomellato’s Milan flagship, with flowers in relief and pink-gold lettering. A Pomellato Jewel Technology Bath Collection, with jasmine, iris and rose scented products, will also be available alongside body lotion and body cream, tinted in pastel shades to match the fragrance line.

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