Victoria’s Secret Angel Lily Aldridge has been tapped as the new face of women’s wear brand XOXO and will be featured in national print, digital and out-of-home campaigns for Fall 2013.
She follows in the ranks of fellow Angels Erin Heatherton (2013), Miranda Kerr (2009), Alessandra Ambrosio (2006) and more who have also been an XOXO face.
“I am so excited to join the long list of both friends and models I admire who have worked with XOXO,” said Aldridge. “It is such a great brand and I’m thrilled to be a part of it.”
XOXO continues to be the leading juniors brand for its retailers, making runway inspired designs affordable and accessible to contemporary girls and young women.
“The XOXO girl is modern, smart, confident and most important sexy,” said Suzanne Desiderio, XOXO Division Head. “Lily possesses all these qualities, while exuding a fashion sense our girl can relate to.”
The ad campaign was developed by creative agency Laspata Decaro and photographed by Rocco Laspata in New York City. The national advertising campaign will launch in August in the September issues of InStyle and Cosmopolitan. In addition, there will be digital, social and taxi TV advertising supporting the campaign, which will drive to Macy’s, Macys.com, Dillard’s, Dillards.com and Bon – Ton where XOXO is sold.
Behind-the- scenes video and additional creative are available on XOXO.com