Lily Aldridge Named Face of XOXO for Fall ’13

July 11, 2013


XOXOVictoria’s Secret Angel Lily Aldridge has been tapped as the new face of women’s wear brand XOXO and will be featured in national print, digital and out-of-home campaigns for Fall 2013.

She follows in the ranks of fellow Angels Erin Heatherton (2013), Miranda Kerr (2009), Alessandra Ambrosio (2006) and more who have also been an XOXO face.

“I am so excited to join the long list of both friends and models I admire who have worked with XOXO,” said Aldridge.  “It is such a great brand and I’m thrilled to be a part of it.”

XOXO continues to be the leading juniors brand for its retailers, making runway inspired designs affordable and accessible to contemporary girls and young women.

“The XOXO girl is modern, smart, confident and most important sexy,” said Suzanne Desiderio, XOXO Division Head. “Lily possesses all these qualities, while exuding a fashion sense our girl can relate to.”

The ad campaign was developed by creative agency Laspata Decaro and photographed by Rocco Laspata in New York City. The national advertising campaign will launch in August in the September issues of InStyle and Cosmopolitan. In addition, there will be digital, social and taxi TV advertising supporting the campaign, which will drive to Macy’s,, Dillard’s, and Bon – Ton where XOXO is sold.

Behind-the- scenes video and additional creative are available on 



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Glamazon Diaries is a style and travel site founded in 2007 to inspire the modern woman, with a feminine and adventurous point of view.

As a tastemaker and body positive advocate, Makeda shows her readers of all shapes and sizes how to dress for their shape without breaking the bank. She combines luxury and high street brands into every looks to make style accessible to all. 


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