Tom Ford just announced that he will later this year will launch his first men’s luxury grooming collection, aimed at remedying men’s everyday skin problems. Ford, who has been using products from his women’s beauty line, said that he loves skin care so much he could easily have come out with 20 products for the men’s line. And there are more products to come — including shaving cream. What he’s launching now are the basics.
Tom Ford for Men will launch this fall with six multifunctional skin-care products, that are said to fuse high-performing ingredients with lightweight textures to calm, comfort and mattify, as well as two grooming products intended to correct flaws and improve the appearance of the skin instantly.
The offerings from Ford’s line will include a Purifying Face Cleanser $48, Intensive Purifying Mud Mask $60, Oil-Free Daily Moisturizer $105, Skin Revitalizing Concentrate $150, Anti-Fatigue Eye Treatment $75, Water-Based Bronzer Gel $48, Concealer $40, and Lip Balm $25.
While executives refused to talk numbers, industry sources estimated that the skin-care and grooming collection could do as much as $2.5 million at retail globally — in a tiny distribution — for its first year on counter.