NEWS

Gucci Opens Men’s Flagship in Milan

June 24, 2013

bLOG CATEGORIEs + Search

gucci-store04Gucci officially unveiled its first men’s wear flagship located in Milan’s artsy Brera District on Sunday evening with a party during Men’s Fashion Week.

Designed by  the label’s Creative Director Frida Giannini, the 5,400-square-foot store covers three floors. Standout elements in the Art Deco inspired space include a series of backlit panels with Gucci’s Diamante pattern. The brand’s signature rosewood and ebony combination are enhanced with the introduction of new elements such as matte, light gray marble, exclusively used in Gucci’s men’s stores. In addition, fluted glass, warm brushed bronze, smoked mirrors and smoked bronze glass contribute to the design. In line with Gucci’s commitment to sustainability, the company is seeking LEED [Leadership in Energy and Environmental Design], certification for the store.

Housed in the new boutique is an area dedicated to Gucci’s made-to-measure program.  It’s also the first to offer the capsule collection designed by Giannini and Lapo Elkann, named Lapo’s Wardrobe. The classic tailoring collection comprises 27 looks — 23 for men and four for women — and is completed by made-to-measure leather goods, shoes and jewelry.   The made-to-measure wardrobe comprises more than 80 textiles that allow for more than 900 possible combinations between color, fabric and style.

Giannini and Elkann had already worked together on the Fiat 500 by Gucci in 2011. Elkann, known for his stylish and sometimes quirky approach to fashion, brings a touch of eccentricity to Lapo’s Wardrobe, where the choice spans from suiting silhouettes and textiles, to linings, knitwear, shirts, suspenders, ties, scarves, cuff links, jewelry, shoes and luggage, all using exclusive patterns.

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

BEHIND THE BLOG

ABOUT MAKEDA

Glamazon Diaries is a style and travel site founded in 2007 to inspire the modern woman, with a feminine and adventurous point of view.

As a tastemaker and body positive advocate, Makeda shows her readers of all shapes and sizes how to dress for their shape without breaking the bank. She combines luxury and high street brands into every looks to make style accessible to all. 

the

      summer stylebook

Dressing for summer, especially for vacation is always fun. Peruse some of my favorite looks I've styled this summer for inspiration to zhuzh up your wardrobe.

© Glamazon Diaries 2022

error: Alert: Content selection is disabled!!