BEAUTY

Rihanna Inks Deal with MAC Cosmetics

February 23, 2013

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Despite receiving mixed reviews for her collection for River Island during London Fashion Week, Rihanna is winning in the collaboration department.  The singer has just inked a deal with MAC Cosmetics on a makeup line that will be released throughout the year. There will be four collections released in the The RiRi [Hearts] MAC collaboration.  The first product to launch will be RiRi Woo, a red lipstick inspired by MAC’s iconic Ruby Woo color.  It will be released on May 4th to coincide with the singer’s Diamonds Tour at the Barclays Center in Brooklyn.  MAC will open a pop-up shop on the first night to debut the line.

Rihanna’s signature will be embossed on the RiRi Woo lipstick packaging.  It will be in different packaging for the fall and holiday releases as well.  The summer collection will include two additional lipsticks, a Lustre Drops shade and a powder blush duo. Fall’s 16 sku’s include four lipsticks, a deeply pigmented Lipglass version of RiRi Woo, two multishade eye shadow palettes and false lashes.  The holiday collection will include 10 additional items.   Mert Alas and Marcus Piggott have shot the campaign for the fall and holiday collections. I can’t wait to see the campaign and collection!

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