J.C. Penney isn’t joking around with its rebranding efforts. The retailer has two amazing collaborations coming in March, Duro Olowu for J.C. Penney and Pearl by Georgina Chapman of Marchesa. That’s right, Marchesa’s co-designer Georgina Chapman is has designed a 78-piece collection of gorgeous gowns and cocktail dresses, all with the Marchesa aesthetic for the masses. The line officially launches tomorrow, March 1, but 41 items are currently available on the site.
Pearl by Georgina Chapman features a collection of dresses, silk jumpsuits, lace shorts and other seperates that retail between $50 and $250. This collection is definitely a must-shop for all prom going teens and the gals looking for something to wear for spring formals, Kentucky Derby and even Virginia Gold Cup. Georgina plans on releasing 15 new pieces each month. The collection will be available online at J.C. Penney and J.C. Penney stores nationwide.
