For the first time in its history, Calvin Klein will be showing an ad during the Superbowl and we’re a tad bit over excited. The 30-second ad will show the brand’s newest underwear line for men, Calvin Klein Concept, and it features model Matthew Terry showing off his super ripped body to illustrate the seamless technology of the new underwear. The spot will air during the first quarter of Sundays game but here is a 16-second teaser to wet your appetite. There are no words or music, just Matthew and his Calvins. You’re welcome!