STYLE

Benetton’s Latest Campaign Stars Lea T, Alek Wek, Charlotte Free and More

January 25, 2013

bLOG CATEGORIEs + Search

United Colors of Benneton

United Colors of Benetton ads never cease to dazzle me.  Not only do they push the envelope with controversial campaigns, which have included world leaders kissing, HIV/AIDS activists, a priest and a nun kissing, and even condoms but their cohesive message of diversity and tolerance has always resonated with us.  For its latest campaign, the brand tapped Alek Wek, Charlotte Free, Lea T., Elettra Wiedemann, Hanaa Ben Abdesslem and Kiera Chaplin, who all tell stories about themselves in the behind the scenes video. With creative direction by Macs Iotti, the theme of the campaign was color as each model takes on individual looks styled by Sissy Vian in the vibrant images.

Chris Brown lookalike Dudley O’Shaughnessy, who starred in Rihanna’s We Found Love video is also in the campaign. The images, photographed in Paris, will be printed onto limited-edition tees that will be sold online and in-stores. All proceeds from the shirts will go towards supporting Benetton’s UNHATE Foundation.

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

BEHIND THE BLOG

ABOUT MAKEDA

Glamazon Diaries is a style and travel site founded in 2007 to inspire the modern woman, with a feminine and adventurous point of view.

As a tastemaker and body positive advocate, Makeda shows her readers of all shapes and sizes how to dress for their shape without breaking the bank. She combines luxury and high street brands into every looks to make style accessible to all. 

FROM THE BLOG

THE LATEST

BEST ELOPEMENT LOCALES

ORGANIC DETAILS

SPRING BOOK LIST

OUR SAHARA TRIP

the

      summer stylebook

Dressing for summer, especially for vacation is always fun. Peruse some of my favorite looks I've styled this summer for inspiration to zhuzh up your wardrobe.

TRAVEL GUIDES

THE BEST COFFEE SHOPS IN BROOKLYN

MONTREAL TRAVEL GUIDE

CHARLESTON TRAVEL GUIDE

© Glamazon Diaries 2022