Lana Del Rey Tapped by H&M For Fall Campaign

July 18, 2012


Mulberry muse and indie rocker Lana Del Rey has been tapped by H&M to be its global face starting with a retro Sixties campaign that will be running in fall magazines and billboards.  The Swedish mass retailer also confirmed a second campaign that will run in the winter.

The first images of the singer, shot by Inez van Lamsweerde and Vinoodh Matadin, feature her wearing an angora sweater with hair voluminously coiffed and dark smokey eyes.  H&M will also release a minifilm featuring Lana singing a cover of “Blue Velvet” on come September 19th.  An edited version will run on H&M television commercials.

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Glamazon Diaries is a style and travel site founded in 2007 to inspire the modern woman, with a feminine and adventurous point of view.

As a tastemaker and body positive advocate, Makeda shows her readers of all shapes and sizes how to dress for their shape without breaking the bank. She combines luxury and high street brands into every looks to make style accessible to all. 


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