Emporio Armani Fall ’12 Underwear Campaign

July 30, 2012


We get pitched each underwear stories each week and we usually toss them aside.  There are only a handful of underwear brands that get our attention, one of them being Emporio Armani, which does an amazing job of getting noticed via its provocative and well shot campaigns.  For fall 2012, the Italian brand has nabbed sultry model Marloes Horst to show off what it’s got in store for the ladies.  Lots of lace, prints, silky chemises and briefs will all make their way to the lingerie shelves. Shot by Giampaolo Sgura, the black and white images are classic and beautiful and frankly, make me want to head out to the store to buy a few pairs of underwear.

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Glamazon Diaries is a style and travel site founded in 2007 to inspire the modern woman, with a feminine and adventurous point of view.

As a tastemaker and body positive advocate, Makeda shows her readers of all shapes and sizes how to dress for their shape without breaking the bank. She combines luxury and high street brands into every looks to make style accessible to all. 


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