Since joining the Jones Group, Brian Atwood’s line has expanded into handbags and a lower priced line. His footwear collection is also available at more thank 200 boutiques and department stores. With a big investor backing his label, Atwood, whose celebrity following includes Eva Longoria, Emma Watson, Selena Gomez, Melissa McCarthy and Emma Roberts, is opening his first flagship store this October in New York City at 655 Madison between 60th and 61st Streets. He plans on opening three more stores in 2013.
To get his brand more exposure before these store openings, Atwood has unveiled his first ever advertising campaign starring Candice Swanepoel. Shot by Mert Alas and Marcus Piggott, the images will appear in September issues of Vogue, French Vogue, W, V Magazine and Carine Roitfeld’s new magazine, CR Book. A series of short films accompanying the global advertising campaign will be unveiled on Atwood’s newly designed site’s invite only section, The Vault.