Yves Saint Laurent Changing Its Name Under Hedi Slimane

June 21, 2012


Hedi Slimane’s first collection for Yves Saint Laurent has yet to hit the runway, yet he has convinced upper management to change the iconic French fashion house from Yves Saint Laurent Rive Gauche to Saint Laurent Paris, returning back to it’s original roots.  The new branding will be in place before Slimane’s designs for Spring 2013 gets to stores.  The brand’s co-founder Pierre Berge approves of this decision, along with YSL’s creative studios moving to Los Angeles.  The YSL logo will still be used so no fear that the above will be emblazoned on new fragrance boxes, corporate material and the like.

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Glamazon Diaries is a style and travel site founded in 2007 to inspire the modern woman, with a feminine and adventurous point of view.

As a tastemaker and body positive advocate, Makeda shows her readers of all shapes and sizes how to dress for their shape without breaking the bank. She combines luxury and high street brands into every looks to make style accessible to all. 


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