Fashion darling Anna Dello Russo is launching a limited edition collection for H&M. Come October, the 4th to be exact, H&M shoppers will be able to snag lavish jewelry and accessories designed by the Italian fashion director for Vogue Japan. AdR ‘s collection will be in 140 H&M stores around the world, as well as online for those who can’t make it to the brick and mortar stores. I have that gold and turquoise minaudiere set in my sights.
“I am excited by this collaboration: this is the first time H&M involves a Fashion Director in a special project. This is the sign of an important evolution in fashion, and I am both thrilled and humbled to be the one chosen to lead it. I wanted to create precious accessories that are impossible to find. As a stylist I know accessorization is essential: it is the personal touch to any outfit. With these pieces everybody can have fun, turning an ordinary day into a fantastic fashion day”, says Anna Dello Russo.
“It’s been extremely exciting to involve Anna Dello Russo in this project, something completely different from what we have done before. Anna has a fantastic eye and a strong taste, apart from being a veritable fashion icon. She has produced an extravagant range of accessories that will get H&M customers, and everyone in love with fashion, excited. The collection is a celebration of excess, fantasy and decoration” says Margareta van den Bosch, Creative Advisor at H&M.
Check out the video tour of AdR’s apartment and listen her talk of a deep love for accessories and the purpose behind her H&M Autumn 2012 collaboration.